The funnels
Funnels for 7 coaching and advisory brands
Every offer gets its own front door. The house stays the same.
7 brands, 1 recurring problem: offers stuck on other platforms or template pages, no automation behind a purchase, and quiz mechanics GHL doesn't support out of the box. The biggest brand had 9 offers on Kartra with no per-product automation at all.
9 offers on Kartra, 0 per-product automation
Each brand gets its own design system, built in GHL funnels so payments, tags, and follow-up run inside the CRM. Where GHL has no native mechanic, custom code fills the gap: assessments score in the browser and post to inbound webhooks. The 9-offer brand moved to 9 parallel funnels, each with its own sales page, thank-you page, and purchase workflow.
custom code where GHL has no native mechanic
A 9-offer migration off Kartra
11 workflows9 parallel funnels for 1 psychic-education brand, each offer with its own sales page, thank-you page, and purchase workflow, plus abandoned-cart and payment-failed flows.
Assessments GHL can't do natively
4 brands4 quiz and scorecard funnels score in the browser and post to inbound webhooks. 1 types founders into 4 archetypes. Another scores exit readiness across 8 dimensions and routes to 1 of 3 banded results.
Long-form pages that stay calm
30,638 pxThe longest sales page runs past 30,000 pixels of scroll: offer, proof, curriculum, and application, paced without a single countdown timer.
Built where the CRM lives
Pages run in GHL funnels, so opt-ins, purchases, and tags land in the same CRM that runs the follow-up. Nothing sits between the page and the pipeline.
7
brands running funnels I designed and built, coaching to exit advisory
HandoverEvery build ships with its playbook: page maps, workflow specs, and journey diagrams the next person can follow.
every build ships with its playbook
Evidence · fig. 01–08