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Jason AlmineGoHighLevel & AI automation consultant
Read the case studies

The working collection

Sample work.

Inside the builds, the reports, and the client conversations. 80 screenshots, organized by the work they show. Open any image to explore the detail.

Featured campaign work: NBL Store (National Basketball League) and Manovella. Explore Arrow Training’s landing page and more education brands below.

Private details are masked. Reports are historical, and their date ranges may overlap. The numbers belong to each screenshot’s selected period.

80 screenshots · 7 categories

01 / 2 screenshots

Landing pages

Arrow Training’s hospitality course page, from desktop to mobile. Open either capture and choose Read details to explore the entire page.

Arrow Training: hospitality course desktopThe desktop version of Arrow Training’s hospitality course landing page. Compare the content hierarchy and enquiry flow across screen sizes.
Arrow Training: hospitality course mobileThe mobile version of Arrow Training’s funded hospitality course landing page, including course details, enquiry form, and supporting content.

02 / 5 screenshots

GoHighLevel

Lead nurture, AI moderation, and conversation workflows from the GoHighLevel builder, including the ROYA AI agent.

GoHighLevel workflows

GoHighLevel: AI moderatorAn AI moderator workflow with multiple branches and follow-up actions.
GoHighLevel: course lead nurtureA course-enquiry nurture workflow with an extended sequence of actions and decision points.
GoHighLevel: GPT conversation workflowAn extended GPT conversation workflow shown in the GoHighLevel builder. The screenshot records the build structure.

ROYA AI agent

ROYA AI agent: conversation workflow suiteRelated GoHighLevel workflows for the ROYA AI agent: starting GPT, creating responses, checking duplicate messages, and sending follow-up SMS.
ROYA AI agent: response routingResponse routing for ROYA, the AI agent’s name. Conditional branches connect response creation to downstream actions. Private identifiers are masked.

03 / 5 screenshots

n8n & Zapier

Conversation routing, application API integrations, and connected automation workspaces.

n8n

n8n: master conversation workflowA conversation workflow using webhook entry points, routing branches, message processing, and AI nodes.
n8n: application API integrationA scheduled application retrieval workflow with API requests, data handling, conditional routing, and downstream actions.
n8n: workflow operationsA workflow index showing enabled and disabled automations. Private workflow identifiers are masked.

Zapier

Jotform to aXcelerate connectionsA Zapier workspace connecting course enquiry and enrolment forms to aXcelerate. Workflow names are anonymized.
Zapier: automation workspaceA workspace of connected automations, with client names and owner details masked.

04 / 8 screenshots

Client feedback

Original client conversations and team feedback, with the context behind each update.

Podcast and booking services

A sale from Instagram MessengerA client confirms a sale from an Instagram Messenger ad in the original conversation.
A 4th podcast clientA client reports a 4th sale from podcast Messenger ads on August 29, 2024. The discussion of a possible 5th sale is a prospect update.
Client update: 5 new clientsA client reports 5 new clients from past clients, an event, Facebook Forms, and Messenger. The update includes each source.
6 podcast sales from Messenger leadsA client reports 6 podcast-service sales from Messenger leads, while noting no sales yet for the separate booking service.
First sale from Facebook FormsA client confirms the first sale from Facebook Forms. The remaining message discusses an unclosed prospect.
A 2nd client from Messenger adsA client confirms a 2nd client from Messenger ads. The reply acknowledges the team’s work.

Training campaigns

Course lead milestone: team feedbackJason shares a monthly lead milestone and the team replies “Woohooo good work!” The screenshot includes his performance update and the team’s response.
Course campaign update: team feedbackJason shares a 1,227-lead monthly report and a team member replies “that’s awesome.” The update and reply are shown together.

05 / 15 screenshots

Ecommerce

Campaign work for NBL Store, the National Basketball League’s merchandise store, and Manovella, an Australian architectural hardware brand. Also includes Reel Outfitters Co. Each report covers its own historical period.

NBL Store

NBL Store: purchase ROASNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: shopping funnel metricsNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: purchase efficiencyNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: purchase value and spendNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: March campaign comparisonNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: March purchase reportNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: campaign portfolioNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
NBL Store: 2024 campaign comparisonNBL Store. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.

Manovella

Manovella: campaign comparisonManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
Manovella: 2024 purchase reportManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
Manovella: 2024 campaign deliveryManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
Manovella: year-to-date purchasesManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
Manovella: June 2024 purchasesManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.
Manovella: 2024 campaign comparisonManovella. A historical Meta campaign report showing purchase and delivery metrics for the selected period. Private account IDs are masked.

Reel Outfitters Co

Reel Outfitters Co: lead generation and purchase campaignsReel Outfitters Co. A historical Meta campaign report showing website leads, purchases, and other campaign objectives. Private account IDs are masked.

07 / 36 screenshots

Meta ads

Course campaigns for Skills Generation RTO, Asset Training Australia, Acacia Education, and other training providers. Finance examples include Capitl and Australian Property Finance.

Australian Property Finance

Australian Property Finance: lead generationAustralian Property Finance. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Australian Property Finance: historical lead reportAustralian Property Finance. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Australian Property Finance: campaign overviewAustralian Property Finance. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

Service campaigns

Meta ads: 2024 spend summaryA historical 2024 report showing total spend and platform-reported actions.
Meta ads: March 2025 account reportA multi-account report with account identifiers masked. Compare account-level metrics within this report’s selected window.
Meta ads: 2023 account reportA historical multi-account spend report. Client names are masked; spend and performance columns remain visible.
Meta ads: monthly account comparisonAn account-level report for November 2023, retaining reach, impressions, frequency, and spend.
Outdoor products: campaign comparisonA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.
Home services: ad creative comparisonA historical Meta report comparing ad creatives using the platform’s reported results and delivery metrics. The selected date range remains visible.
Home services: ad set comparisonA historical Meta report comparing ad sets using the platform’s reported results and delivery metrics. The selected date range remains visible.
Home services: campaign portfolioA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.
Finance: loan campaign overviewA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.

Skills Generation RTO

Skills Generation RTO: March 2025 course campaignsSkills Generation RTO. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Skills Generation RTO: multi-course campaign reportSkills Generation RTO. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Skills Generation RTO: 2023 course campaignsSkills Generation RTO. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Skills Generation RTO: course campaign comparisonSkills Generation RTO. A January 1–31, 2024 Meta campaign report. Results belong to this reporting period and may overlap other examples.
Skills Generation RTO: January 2024 campaign reportSkills Generation RTO. A January 1–31, 2024 Meta campaign report. Results belong to this reporting period and may overlap other examples.

Skills Hubs

Skills Hubs: home care campaign reportSkills Hubs. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Skills Hubs: home care lead generationSkills Hubs. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Skills Hubs: monthly reportSkills Hubs. A Meta report for February 1 to March 2, 2023, showing results, reach, impressions, cost per result, and spend.

Asset Training Australia

Asset Training Australia: 2025 campaign portfolioAsset Training Australia. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

Capitl

Capitl: campaign comparisonCapitl. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.
Capitl: ad creative comparisonCapitl. A historical Meta report comparing ad creatives using the platform’s reported results and delivery metrics.
Capitl: ad set comparisonCapitl. A historical Meta report comparing ad sets using the platform’s reported results and delivery metrics.
Capitl: lead generation overviewCapitl. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

Course campaigns

Training: lifetime campaign viewA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.
Training: multiple qualificationsA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.
Training: ad set performanceA historical Meta report comparing ad sets using the platform’s reported results and delivery metrics. The selected date range remains visible.
Training: campaign comparisonA historical Meta report comparing campaigns using the platform’s reported results and delivery metrics. The selected date range remains visible.

Acacia Education

Acacia Education: programme campaign portfolioAcacia Education. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

Professional experience

Advertising manager roleA crop of Jason’s profile on a former agency’s team page, documenting his advertising manager role.

Star College Australia

Star College Australia: ad creative portfolioStar College Australia. A historical Meta report comparing ad creatives using the platform’s reported results and delivery metrics.
Star College Australia: course campaign overviewStar College Australia. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

AH&B College

AH&B College: ad set comparisonAH&B College. A historical Meta report comparing ad sets using the platform’s reported results and delivery metrics.
AH&B College: lead campaign overviewAH&B College. A historical Meta report comparing campaigns using the platform’s reported results and delivery metrics.

Cost and revenue reporting

Paid media: cost and revenue reportA historical report comparing campaign cost, revenue, ROI, sales, and leads. Campaign names were blurred in the original screenshot; the reported values are unchanged.

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